Don't Get Side-Tracked

There are hundreds of distractions that vie for
your time, energy and focus when you work from home.

These may include: children, family,
friends, neighbors, pets, phone calls, mail,
chores, video games, television, etc.

Why did you choose to work from home?
Was your goal to work from home so that
you can be there for your children? Was your
goal to be out from under the rule of a horrible
boss? Was your goal to have the freedom to work
when it is convenient for you? Was your goal to
make money working for yourself?

Here are some tips that will help you stay
focused on your home business:

TIP #1:

Don't forget the reason you started your business.
If you forget your reason for starting
your own home business, you will not be working
for yourself for long. It is far too easy to let
circumstances dictate your desire to work from home.


TIP #2:

When you work for yourself, your salary is directly
proportional to the work you do . Therefore,
wouldn't it make sense to stay focused on getting
as much done in as short of a period as possible?


TIP #3:

Schedule your work. Know what needs to be accomplished
each day and make certain you obtain your goal. Also be
prepared to work a set number of hours each day.

TIP #4:

Do not permit friends and family to
intrude on your work. This is not your time to socialize.
Be firm. They must understand you ARE working! If they
wish to socialize with you, then schedule it for a time
that you are not working.


CONCLUSION:

In the end, the success of your home business is
entirely and completely reliant upon you and the
decisions that you make.

You had your reasons for deciding to start your
own home based business. You must always keep
your reasons in the forefront of your mind. You
must always be able to rely upon your own self
and your dedication to the success of your
business.

Your friends and family may be annoyed that
you aren't free to visit, but you are working.

Success is within your reach, if only you can
stay focused on your goals. You must decide to
reach for your goals, and then, you must have the
discipline necessary to reach them.


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"Whatchya Waiting For?

There's one marketing condition I see over and over with my clients, and it's called "but-I'm-not-an-expert-itis". These people are afraid to play bigger because they think it's not their time yet. (The important words there being "they think".) They're waiting for something to happen - a degree, a certification, a blessing from the gods in their industry, a recognitional nod from their respected peers.

Please listen carefully: This attitude will kill your business and take years off your life! It's VERY important to position yourself from the get-go as an expert in what you do.

Why do you want to be seen as an expert? Experts are more respected, get media attention, can market more easily and inexpensively, get paid more, and receive less price resistance (meaning people are happier to pay what you ask).

So, instead of waiting for someone to invite you to the top of the mountain, I urge you to simply "leap frog" your way over everyone else at the bottom.

Hear me loud and clear: You do not need anybody's permission to believe you're the best at what you do and share that fact! In fact, here are a few points I make to my clients if they are expressing doubt about their "qualifications" to sell information, programs, or services and charge well for them.

In the eyes of your prospects, clients, customers, and the media, you're seen as an expert if...

1. You Know More About Your Topic Than Your Target Market Does

When I first created my Boost Business With Your Own Ezine system, I wouldn't say I was an expert on ezines by far. But by studying the topic in depth to create my own ezine, I'd weeded through all the junky information to get to the good stuff, and I wanted to share it.

You'll find you can make quite a good living just teaching people how to get started in something. (You don't have to be the end-all wizard of the topic.)

2. You've Done What You're Teaching Others to Do

One client of mine, whom I'll call "Pat", teaches real estate investing. She wanted to create a high priced mentorship program of her own, but was nervous about it. She didn't feel right charging a lot of money for her personal time and advice, which meant deep down she wasn't confident in what she was teaching.

I asked her, "Did you make a million dollars investing in real estate?" She said yes. "Then just show them what you did," I replied. "Are you confident in that?" Her answer was a resounding "YES!" Once she realized she'd simply be teaching what she herself had already done, it eliminated her nervousness, made her sales much easier, and she was comfortable charging a hefty (and well deserved) fee.

3. You've Been Quoted on Your Topic in the Media

Sometimes the cart comes before the horse, and a brush with the media IS what makes you seen as an expert. A cosmetic surgeon friend of mine was recently a guest on a Los Angeles television show, and he now proudly promotes that fact in his ads, brochures, and office displays.

When I was interviewed by The Wall Street Journal on the subject of small business email marketing, you can be sure I added that to my bio as soon as I got off the phone!

4. You've Written a Book or Articles on the Subject

Nothing says "expert" like writing a book or by getting your name "out there" via articles. When you put a pen to paper (or fingers to keyboard) and simply share what you know, no matter how simple the information seems to you, people instantly view you as an authority figure. All you have to do is put yourself out there.

A friend of mine recently chose a financial planner based on the fact that he was a published author. "After all, he wrote the book on it!" she said. In her eyes, that sealed the deal, and she was happy to pay more for his services without question.

5. You SAY You Are the Expert!

I dubbed myself "The Ezine Queen" several years ago, simply because it had a ring to it. I had no idea at the time how much that would help me get famous and be remembered.

Did you know that Muhammad Ali became known as "The Greatest" because Ali himself said it? Yep -- he just kept saying it, and then eventually so did the media!

So if you have a good moniker in mind, go for it.

The Bottom Line... It's up to YOU.

Remember this: Your prospects, clients, and customers will virtually always accept the positioning that YOU choose for yourself and present to others.

So, whatchya waiting for? : )

© 2005-2006 Alexandria K. Brown


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